Marketing built for neobanks & digital-first banks

Growth marketing that moves money into accounts.

Bankable is a specialist growth studio for neobanks. We turn ad spend into funded accounts, activated cards, and retained depositors — not just installs and vanity metrics.

Neobank-only focus Performance & brand under one roof Compliance-aware creative
Trusted by challenger & digital banking teams
NORTHWIND Payld Volt</>Bank Mero Finance Lumen Pay Carda
What we do

The full growth stack for a bank that lives in a phone.

Most agencies optimize for clicks. We optimize for the metrics your board actually cares about — funded accounts, first card transaction, and 90-day retention.

📊

Paid Acquisition

Profitable account acquisition across Meta, TikTok, Google, and emerging channels — mapped to CAC and payback, not CPI.

  • Full-funnel campaign build & daily management
  • Creative testing & winner scaling
  • KYC-aware audience strategy

Activation & Lifecycle

A signed-up user is not a customer. We engineer the journey from install to first funded deposit and first card swipe.

  • Onboarding & activation flow design
  • Push, email, and in-app lifecycle
  • Reactivation of dormant accounts
🎯

Brand & Creative

Compliance-safe creative that actually performs. We produce high-volume ad creative that regulators can live with and algorithms love.

  • High-volume ad creative production
  • Brand & positioning for launch
  • Compliance-reviewed scripts
📈

Analytics & MMM

Post-iOS 14 attribution is broken. We build the measurement layer that lets you scale with confidence — blended ROAS, MMM, and incrementality.

  • Attribution & tracking setup
  • Incrementality & MMM
  • Weekly growth reporting
💵

ASO & App Growth

Your app store is a storefront. We optimize store presence, ratings, and review velocity to compound organic installs.

  • App store optimization
  • Ratings & review management
  • Store feature & chart strategy
🤝

Partnerships & B2B

For neobanks with a business or embedded side, we build the pipeline — employer partnerships, embedded finance, and distribution deals.

  • SMB & business acquisition
  • Embedded finance GTM
  • Partnership sourcing
Why Bankable

Neobanks aren't a vertical we cover. They're the only one we take.

01

We speak banking, not just marketing

We know the difference between a funded account and a registration, why KYC drop-off kills CAC, and what your CFO means by payback period. We optimize for the numbers that get you to your next round.

02

Compliance is a creative constraint, not a blocker

Financial marketing has rules. We write, produce, and test creative that clears legal review fast — so your lawyers aren't your growth bottleneck and your ads still convert.

03

One team across brand and performance

Most neobanks juggle a brand agency, a paid agency, and a lifecycle consultant who never talk. We run the whole stack under one roof, so your positioning and your paid creative pull in the same direction.

04

Built to plug into your stack

Whether you're on Branch, Adjust, Mixpanel, or a custom data warehouse, we integrate with your existing setup and start reporting in days, not quarters.

3.4x
Median improvement in funded-account CAC across our neobank clients in the first 6 months.
+62%Card activation lift
18 daysAvg. time to first winner
9Neobanks scaled to date
0Compliance retractions
How we work

From first audit to scaling spend in 30 days.

No 90-day onboarding theatre. We move fast because neobanks don't have the runway to wait.

WEEK 1

Audit & diagnose

We tear down your funnel, creative, and attribution to find the leaks. You get a written growth audit with prioritized fixes — yours to keep whether or not we work together.

WEEK 2–3

Build & launch

We stand up campaigns, creative, and lifecycle flows, wire up clean tracking, and launch against the metrics that matter. First winners usually land inside three weeks.

WEEK 4+

Scale & compound

Weekly testing cadence, monthly strategy, and compounding creative velocity. We scale the budget you're comfortable with — and tell you honestly when we shouldn't.

Client story

"They cut our funded-account CAC by 41% in one quarter."

We'd burned through two generalist agencies before Bankable. The difference was night and day — they understood our funnel on day one, flagged a KYC drop-off no one had noticed, and rebuilt our creative so it passed legal without diluting it. Funded accounts are up, CAC is down, and our board finally stopped asking about payback.

MO
Maya Okafor VP Growth, Northwind Banking

Get a free growth audit for your neobank.

30 minutes with our team. We'll review your funnel, creative, and attribution — and send you a prioritized list of what to fix first. No pitch, no slides, just the audit.